Craig Melvin to replace Hoda Kotb on NBC's “Today” franchise

Melvin has been named as Hoda Kotb's replacement on NBC's "Today" show, starting 13 Januar 2025, just before the presidential inauguration on 20 January, notes the Times. This strategic move comes as "Today" experiences a ratings surge, outperforming ABC's "Good Morning America" in total viewership for two consecutive weeks. Notably, "Today" has dominated the crucial under-54 demographic for 65 straight weeks. Melvin, a versatile NBC veteran, is expected to maintain the show's momentum. This transition highlights the competitive landscape of morning television and the importance of audience demographics in the industry.